Minimal, modern, made to win

Brand strategy

Know what your brand stands for before anyone designs a logo.

A logo can only carry what the business has already decided. We start with a working session with your team: who you serve, what you promise them, and why they should pick you over the business down the road. I write the answers up as a brand brief, and every design decision after that gets checked against it, by me and by your team.

Brand identity

A look people recognise, and a guideline your team can follow without me.

The identity is built from the strategy, so every choice has a reason you can explain. Then I write down how to use it. A brand only stays consistent if the person making next year's poster knows the rules, and they usually won't be a designer.

Website design and build

A website that turns visitors into enquiries, and that you can update yourself.

I design it and I build it, so nothing gets lost between the design file and the live site. Before any page is drawn, we agree on the one thing a visitor should do, and every page leads there. After launch I train your team to update it, so changing a price never means waiting on me.

Product and UI design

Software people understand the first time they use it.

Most software is learned, not understood, and every hour of training is a cost someone pays. I start from the patterns your users already know, cut the steps they don't need, and build a design system so every screen behaves the same way. Then I work with your engineers through handoff, so what ships is what was designed.

UX audit

Find out why visitors leave without getting in touch.

I review your website myself and point to exactly what is stopping people: the spot on the page, why it matters to your visitor, and what to change. Start with three free observations. If they help, the full audit ranks every issue by impact, so you fix the expensive ones first.