A brand site built to recruit agents

Olive House Selatan sells olive oil and other Quranic foods through a network of agents, and the website had one job: grow that network. Its brand guideline did not fit the minimal, corporate direction the site needed, and a logo refresh was outside the project's scope.

Wireframed the site, designed the interface in Figma and built it in Webflow.

• A sitemap that pitches the idea to an agent

  The site is structured around what the business actually needed, recruiting agents. From the hero on, each section moves a would-be agent from the mission of healthy living towards joining, with a short video on why healthy food matters.

• Let the founder speak

  The About section carries the founder's own words and face, so a potential agent sees who they would be working with before being asked to join.

• A mini brand guideline before any interface

  The old guideline did not fit a minimal corporate site, so I refined the logo and set a new palette, typography and logo spacing first, then recoloured the team photos to match.

Delivered the wireframes, copywriting, a refined logo, a mini brand guideline and the Webflow build, and launched the site. It stayed live until the client chose not to renew the service.