Zaim Asri

From the first sketch to the live site, in one pair of hands.

I started as a creative designer at a video production house, where a football promo I edited went viral in 2016. After a few years working in retail and print, I taught myself UI/UX and in 2020 started Senigrafik, a one-person studio where I owned every step: the brand, the interface and the build.

Since then I've worked inside product teams on enterprise GIS software for PETRONAS Upstream, a voice-enabled wearable at Slash, and e-commerce and financial platforms at Orius Digital.

I work best close to the build. I use AI tools like Claude Code and Figma Make to explore more options and ship faster, then apply design fundamentals to decide what's right for the user and the business.

How I work

  • Brand to build in one pair of hands

    Fewer handoffs, fewer things lost in translation. The idea you approve is the one that ships.

  • Fundamentals first

    Tools change every year; hierarchy, contrast and spacing don't. If a screen works in grey boxes, it will work in any tool.

  • AI for range, judgement for decisions

    I let AI widen the options and speed up the build. Choosing what is right for your users and your business stays with me.

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