A new digital school, from brand to bilingual site

A new school with no brand and no website needed both, built from zero, in two languages.

Ran the brand facilitation session with the LeapEd team, created the brand guideline (logo variations, colour and usage rules), designed and built sam-education.com in Malay and English, and trained staff to maintain it.

For this project, I collaborated closely with the Product Manager, UX Writer, Design Manager, Marketing team and the engineers.

• Designed to win the parents

  Students don't choose their school; their parents do. So the site balances fun with professional: playful colour and friendlier, rounder shapes, held together by a proper grid and type rules that keep it clean and accessible. Not just fun, but functional. As Steve Jobs put it, design is not just what it looks like, it's how it works.

• A build the school's own designers can edit

  SAM Education's in-house designers can update and edit the site themselves, working from ready-made components rather than a blank page.

• Malay and English from one site

  Set up with localisation, using AI Assist for the copywriting, and written closely with SAM's marketing copywriter.

Brand and bilingual website delivered in 3 months. The site is live.